Alex Williams Helps Launch Bud Light Basement Performance Series

Bud Light has launched an all-genre branded performance series “Bud Light Basement” with Big Machine Records artist Alex Williams.

The series will release several acoustic performance videos over the coming weeks, starting with Williams’ “Pay No Mind,” from the singer’s debut album Better Than Myself, which released Aug. 11. On the album, Williams blends musical influences with his own staunchly independent take on the world as he sifts through his musings and life experiences, infusing his songs with stories, quirky characters, and honesty.
Williams wrote or co-wrote all 12 songs on his debut album, including four tracks with fellow songwriter Marshall Altman, including “More Than Survival.”
“He challenges me as a songwriter, just going into his studio at 9 at night and working on songs, it produced a lot of songs on the album,” Williams told MusicRow prior to the album release. “He’s a quirky guy and I dig that. He’s a fearless songwriter. There are no boundaries and he doesn’t try to make something what it’s not.”

Williams caught the attention of Big Machine Label Group’s Julian Raymond, who has worked as a songwriter and producer on albums from artists including Glen Campbell, Hank Williams, Jr., and Jennifer Nettles. Williams soon found himself with a label deal with Big Machine Records.

“He got the green light to make the album. I didn’t think that was going to happen for a while,” Williams said. “But they gave me a chance to make an album with substance that I wanted to make. That’s pretty cool coming from a major label. They haven’t given me any boundaries, which is great.”

The Bud Light Basement sessions are filmed by Starstruck Entertainment’s content studio, in partnership with Bud Light.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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