Sara Knabe Named VP/A&R At BBR Music Group

BBR Music Group has appointed Sara Knabe to the newly-created position of VP/A&R. In hew new role, she will be responsible for BBR Music Group’s roster of artists across imprints Broken Bow Records, Stoney Creek Records, Red Bow Records, and Wheelhouse Records, as well as scouting, signing, and developing new talent for the roster.  She will report directly to Jon Loba, EVP BBR Music Group and Zach Katz, BMG US President Repertoire & Marketing.

Knabe comes to BBR from BMG, where she started as Sr. Director, Creative and was elevated to VP, Creative in 2016.  She has worked with an impressive list of songwriters and artists including Jay DeMarcus, Ruston Kelly, Tony Lane, Jim Lauderdale, Gordie Sampson, Lucie Silvas, Wynn Varble, and many others. During her time at BMG she and her team secured an abundance of placements for BMG writers and chart-topping songs include “God, Your Mama, And Me” and platinum-certified “H.O.L.Y.” by Florida Georgia Line, as well as songs recorded by Jason Aldean, Lady Antebellum, Tim McGraw, Rascal Flatts, George Strait, and others.

“We couldn’t be more excited to have Sara take on this new role at BBR Music Group, a move that truly illustrates the strategic alignment between BBR and BMG,” said Loba. “Her extensive experience, proven track record of success, and impeccable reputation within the creative community ensures that we’ll continue to develop and grow our artists careers. Stay tuned for some amazing artistry.”


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Hollabaugh, a staff writer at MusicRow magazine, has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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