Industry Ink: Big Machine, Route 91 Festival

Big Machine Goes Platinum With Vodka

Big Machine Label Group President and CEO Scott Borchetta have expanded the ever-growing Big Machine brand into the liquor business, launching Big Machine Platinum Filtered Premium Vodka. The artisanal vodka is distilled in small batches at Tenn South Distillery in Lynnville, TN. During the initial launch period, Big Machine Platinum Filtered Premium Vodka will be available exclusively in the Middle Tennessee region.

“Over the past 11 years Big Machine has provided the soundtrack to millions of fans worldwide,” said Borchetta. “With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.”

Route 91 Announces Next From Nashville Stage Lineup

The Route 91 Harvest Powered By SiriusXM Festival has announced the lineup for its “Next From Nashville SiriusXM Highway Finds Stage.” Drew Baldridge, Kelleigh Bannen, Bailey Bryan, Luke Combs, Adam Craig, LANCO, Jackie Lee, Ashley McBryde, Walker McGuire, Muscadine Bloodline, Dylan Schneider, Dylan Scott, Smithfield, Sun, Morgan Wallen, Drake White and The Big Fire will all appear at the fourth annual festival, which takes place at the Las Vegas Village Sept. 29 – Oct. 1.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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