Pandora Debuts New ‘Sounds Like You’ Campaign

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Keith Urban, Miranda Lambert, Brett Eldredge, Thomas Rhett, Kelsea Ballerini, and a host of other diverse artists shared their personal musical inspirations and memories for Pandora’s new “Sounds Like You” campaign celebrating individuality and diversity in musical tastes. Each of the artists was photographed and placed next to a Pandora “P” made out of album art from music they love as artists and fans for the new campaign, and the images will be featured in digital ads inviting listeners to check out curated mixtapes and will appear on billboards around the country and handpainted murals by MADSTEEZ in L.A. and New York.

In addition to digital ads and billboards, “Sounds Like You” will appear across multiple channels including artist and influencer programs with Pitchfork and VICE’s music channel Noisey; digital shorts, and social media activations including Snapchat lenses and geofilters, and a custom Pandora emoji on Twitter.

Pandora also announced that their Premium service, previously accessible via invite only, will now be available to all listeners via the App Store and Google Play or at pandora.com/premium.

“Music lovers today have more complex and eclectic tastes than ever. ‘Sounds Like You’ embodies Pandora’s unique ability to deliver a music experience completely personal to each listener,” said Nick Bartle, chief marketing officer at Pandora. “So whether you’re a long time listener of Pandora radio or enjoying Pandora Premium, we can help you find what you already love and reward your curiosity with never ending discovery.”
 

 

Lorie Hollabaugh
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