musical.ly has announced an integration with Apple Music that allows subscribers to stream full length songs within the app. Beginning today musical.ly users who subscribe to Apple will be able to save their favorite songs to a custom playlist as well as listen to playlists curated by musical.ly.
Since debuting in 2014, musical.ly has grown to over 200 million users.
The company recently launched the #FirstListen and #FirstLook series featuring exclusive sneak peeks of songs and videos. Its popularity among 13 to 25-year-olds has made musical.ly one of the leading destinations for fans to discover new music and for creators to launch careers. Among the stars who have already been created via the musical.ly platform are 15-year-old Baby Ariel who began uploading videos to songs by Justin Bieber and Drake and now has nearly 19 million followers, and 14-year-old Jacob Sartorius, who has garnered 16 million musical.ly fans.