Borman Entertainment Elevates Two on Digital Team

Lucia Kaminsky

Borman Entertainment has promoted Lucia Kaminsky and Sarah D’Hilly on the company’s digital team. The move comes after Cameo Carlson, former Head of Digital and Business Development at Borman, announced her plans to launch mtheory Nashville.

Kaminsky joined the team last year as Director of Digital and has now been upped to Head of Digital. She began her career with Walt Disney Entertainment in Brazil and has held positions as Project Coordinator for The Recording Academy/Memphis Chapter and Strategic Partnerships at Warner Music Nashville. In her new role, she will continue to advocate on behalf of the Borman roster for new and partner programs via Spotify, Pandora, Apple Music, Google, Tidal, Facebook, and Snapchat and will also oversee content and business development.

Sarah D’Hilly has been elevated to Director of Digital Marketing, where she will oversee content strategy and digital press for the Borman roster. Previously serving as Fan Engagement Manager, D’Hilly has spent the last several years developing social media and eCommerce campaigns. She began her career with internships at Big Machine Label Group and New York-based boutique marketing company, People’s Revolution.

“Lucia and Sarah are a reflection of our investment in digital strategy and direct-to-fan engagement and have shown great commitment to our artists and mission. The channels of music discovery are ever evolving and I’m proud to continue our long history of mentoring and empowering the passionate while remaining at the forefront of marketing and technology,“ expressed Borman.

Sarah D’Hilly

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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