Cameo Carlson Launches mtheory Nashville

Cameo Carlson

Cameo Carlson has exited her role as Head of Digital and Business Development at Borman Entertainment to partner with artist management/development company mtheory. Carlson has been named President of mtheory Nashville, establishing the company’s Nashville division.

Mtheory, which has offices in New York and Los Angeles, has helped managers including TMWRK, Element One, Young Turks, Blood Company, Nettwerk and Future Classic build some of the business’s biggest recent breakouts, including Major Lazer, Twenty One Pilots, The xx, Skrillex, Father John Misty and Flume.

At Borman, Carlson spent six years overseeing initiatives for artists ranging from Keith Urban and Alison Krauss to My Morning Jacket, among others. A former Executive Vice President at Universal Motown Republic and Manager of Label Relations and Music Programming at iTunes, Carlson holds two U.S. Patents and has been recognized as a Top Mobile Executive and “Digital Queen” by Billboard. She serves as a mentor for the Nashville Entrepreneur Center’s Project Music, is a 2010 alumna of Nashville’s Leadership Music, a member of SOURCE, a member of the SXSW Accelerator Advisory Board and currently co-manages social and mentoring group Digital Divas.

“I will be forever grateful to Gary [Borman] and the Borman Entertainment team,” said Carlson. “Their professionalism, ethics and unmatched dedication to servicing their clientele have prepared me for this next career chapter. I’m looking forward to using what I learned there to support the broader artist management community through my partnership with mtheory. I’m so excited about the partnership because I’ve long felt that the role of the manager has shifted dramatically and managers have a huge opportunity to grow their artists by augmenting their capabilities. mtheory has been helping managers address this challenge for over seven years.”

“We are excited to partner with such a respected and innovative executive such as Cameo,” said J.T. Myers, CEO of mtheory. “At mtheory, we recognize the increasing importance of strong artist management in order to develop career artists and help them reach their overall goals. We also understand how important a deep understanding of country music and the Nashville marketplace is to building successful artists in the genre. So we are very excited to combine Cameo’s outstanding marketing expertise and Nashville track record with our holistic approach to career marketing.”

“Cameo has been a tremendous asset to our company,” said owner Gary Borman, CEO of Borman Entertainment. “She has led our digital initiatives over the past six years, and has served to establish what will remain one of the strongest digital marketing departments, I believe, at any management company. I wish her and mtheory great success in this new venture.”

Cameo can be reached at cameo@mtheory.com or at (615) 348-8260.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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