Blake Shelton is transforming his hit “Ol’ Red” into an entire lifestyle brand, anchored by a huge, new, multimillion dollar entertainment venue set to open on Nashville’s lower Broadway. Shelton is partnering with Ryman Hospitality Properties for the new venture, which is part of Ryman Properties’ strategy to create retail, entertainment venues, and digital content that celebrate the country lifestyle and resonate with country’s rapidly growing fan base around the globe.
Ole Red Nashville will be a multi-level, 26,000-square-foot entertainment venue with a two-story bar and restaurant, retail area, performance space, dance floor and private VIP booths for small groups. Set to open in 2018 at 300 Broadway, the complex will also include a private event space and a 6,000-square-foot rooftop with an indoor/outdoor bar/restaurant with views of Lower Broadway. The venue’s performance space will be equipped with a state-of-the-art sound system tailor-made for everything from intimate concerts and live band karaoke to artist showcases.
“It’s amazing to me to see a song that’s been such a big part of my career come to life in the plans for Ole Red,” said Shelton. “Nashville and Tishomingo are both places that are important to me, and it’s great that each location is going to have its own personality inspired by one of my favorite songs. It’s always been a dream of mine to create something like this where people know they’re going to have a good time as soon as they walk in the door, and I couldn’t be more excited that my friends at the Opry and Ryman Hospitality Properties are making it happen.”
“The Grand Ole Opry is known for connecting fans to the artists and the music they love and that is what the Ole Red brand is all about,” said Colin Reed, Ryman Hospitality Properties Chairman/CEO. “Not only is Blake Shelton one of the most popular entertainers of his generation, his performance style and passion for authentic country music have also made him a fixture on the Grand Ole Opry stage since the early days of his career. Ole Red will immerse fans in all the elements of a great country song—with some unexpected twists from Blake along the way.”
Shelton and Ryman Hospitality Properties also announced plans to open a second venue, Ole Red Tishomingo, set to open in late 2017 in Shelton’s hometown of Tishomingo, Okla.
Renderings for the Nashville location can be seen below.
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