Eventbrite And Bandsintown Partner For Marketing And One-Stop Shopping

eventbrightbandsintownEventbrite, the ticketing and event technology platform, and Bandsintown, the concert discovery app, have announced a partnership allowing Eventbrite organizers access to Bandsintown’s ad platform (Bandsintown Promoter). This lets music venues, promoters, and festival organizers access to specific fans of artists performing at their shows (and “affinity artists,” or artists that are similar) via Bandsintown concert email alerts.

The second phase of the partnership launches early 2017, allowing music fans to complete their entire Eventbrite concert ticket purchase without ever leaving Bandsintown’s website or app. This will be the first time the show ticket will appear within the Bandsintown app as a barcode for simple scan entry.

“Concerts and live music experiences have always been an incredibly important part of Eventbrite, and this new partnership with Bandsintown provides our organizers with a super-targeted, direct connection to the most passionate of music fans,” said Julia Hartz, CEO and Co-Founder, Eventbrite. “We’re proud to continue innovating with a best-in-class music partner to create exciting new products that ultimately get more concert-goers to the shows they love.”

“Over 50 percent of our concert-goers frequently go to see artists they had never heard of before they discovered them on Bandsintown,” said Fabrice Sergent, Managing Partner, Bandsintown. “This makes Bandsintown a fertile discovery ground for Eventbrite’s event creators.”

The partnership is an extension of Eventbrite’s distributed commerce strategy, which launched earlier this year with the ability to buy tickets to events on Facebook. The strategy opens up the Eventbrite marketplace to third party audiences.

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParker

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