Taylor Swift Gets Her Own DirecTV Now Channel


Taylor Swift and AT&T are providing fans with previously unseen video content courtesy of Taylor Swift NOW, the entertainer’s own channel on DirecTV that will include concert performances, behind-the-scenes footage and more from Swift’s archives, as well as a specially curated video catalog.

Taylor Swift NOW is part of Swift’s exclusive deal with AT&T that was announced in October, when she also revealed she would perform at AT&T’s pre-Super Bowl 51 Saturday night celebration on Feb. 4 in Houston.

Taylor Swift NOW is set to include themed chapters and will get regular updates with videos and chapters for special events. This includes select songs from her upcoming performance at DIRECTV’s Super Saturday Night concert.

Taylor Swift NOW will be available on all AT&T video platforms, including DirecTV, DirecTV Now, and U-verse later this year. The channel will also be available through those platforms’ apps for streaming on-the-go. AT&T wireless customers can stream the content data free.

“Taylor Swift NOW is one of many exciting initiatives we have in store for Taylor’s fans and our customers as part of our exclusive multi-year deal,” said John Stankey, CEO, AT&T Entertainment Group. “We’re looking forward to working with Taylor as we develop exclusive original content that inspires her and her fans. We can’t wait to get Taylor Swift NOW into the hands of fans to stream everywhere.”

DirecTV Now launches Nov. 30, though an official launch date for Taylor Swift NOW has not been revealed.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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