Taylor Swift
Taylor Swift has inked a multi-year deal with AT&T for exclusive performances and content.
As part of the agreement, Swift will headline the DIRECTV Super Saturday Night pre-Super Bowl show in Houston on Feb. 4. The performance will take place at a custom-made 64,000 square foot venue crafted especially for the event. Fans will gain access to tickets via several AT&T promotions and campaigns.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” said John Stankey, CEO, AT&T Entertainment Group. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from the event to our customers and celebrate the combination of one of the world’s biggest artists with one of the world’s biggest sporting events.”
Super Saturday Night in Houston is one of many opportunities AT&T and Taylor Swift will team up for in the coming months. AT&T will reveal more details of the multi-year relationship soon.
Category: Artist, Featured, Sales/Marketing
About the Author
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
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