Tracy Baskette Fleaner has been promoted to Vice President, Creative Services, Sony Music Nashville.
In her new role, Fleaner will head the Sony Music Nashville creative team, overseeing artist imaging and all operations related to print and video creation, including music video and video tool production, album packaging, photography, advertising and design for the label group and its three recording imprints: Arista Nashville, Columbia Nashville and RCA Nashville. Fleaner previously held the post of Senior Director, Creative Services, Sony Music Nashville.
Paul Barnabee, Sr. VP, Marketing, said, “No one is more deserving of this promotion than Tracy! She has the well-earned respect of our artists, managers and staff that not only comes from 22 years of history with Sony Music Nashville, but also from her undying desire to learn and grow creatively and inspire those around herto do so, as well. The scope of Tracy’s accomplishments is stunning, as she’s been instrumental in the design and visual branding of Dixie Chicks, Gretchen Wilson, Miranda Lambert, Chris Young, Jake Owen, and, more recently,Old Dominion, Maren Morris and Kane Brown, among so many others.”
Fleaner adds, “In my years with Sony, I’ve worked with many artists and colleagues who have allowed me to push creative boundaries, matching visually what our artists create sonically. This experience has given me a template for taking this next step, and I’m proud to be entrusted with leading our mission of delivering groundbreaking creative and visual art that will best represent our artists’ music.”
Fleaner may be reached at email@example.com.
Fleaner succeeds Scott McDaniel, who will join the Nashville Convention & Visitors Corp as VP, Creative on July 1.
McDaniel began at Sony Music Nashville in 2008. Prior to his work at Sony, McDaniel worked in artist development with EMI Christian Music Group and oversaw the creative services department at ForeFront Records.
“Music is known to find you where you live, and in that spirit I’ll be forever grateful that its beloved home of Nashville found me,” McDaniel said. “After the honor of serving the country artists who call Sony Music Nashville home, while under the leadership of Joe Galante, Gary Overton and Randy Goodman, it will be a privilege to now serve the city of Nashville, alongside Butch Spyridon, Deana Ivey and the entire NCVC team.”
Sony Music Nashville Director of Marketing Rachel Fontenot is also set to exit the label next week on June 30 after resigning from the label to pursue new opportunities. She shares, “I’ve loved being part of the Sony Music Nashville family for fifteen years. I’ve learned so much while working in the sales and marketing departments and chose to exit for the chance to explore other avenues of the music business.”
A 15-year veteran of the company, Fontenot began her career with Sony Music Nashville as a receptionist for RCA Label Group-Nashville and has held several positions of increasing responsibility within sales, artist development and marketing, culminating in her most recent role as Director, Marketing.
A New Orleans native and Middle Tennessee State University graduate, Fontenot has overseen the development and execution of strategic and tactical marketing campaigns for her many artists including Kenny Chesney and Jake Owen.
She can be reached at firstname.lastname@example.org.
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