Jordan Stone, former head of digital marketing for Taylor Swift, has launched Huckle, a new iOS and web app that allows users to instantly begin live group conversations with their Twitter followers.
Stone co-founded the company with Gregory Hill in 2015. Paula Erickson, Swift’s former publicist, joined Huckle as a principal that same year.
Huckle allows users to begin chats with one click and a tweet to create real-time group conversations that work similarly to a group text, but without having to share a phone number.
“Huckle is meant for anyone who wants to turn Tweets into instant conversations by creating on-the-fly chat rooms that are open to the public. Huckle was born from wanting to give celebrities, brands, and public figures the ability to talk WITH their audience and fans, not AT them,” said Stone, CEO of Huckle. “Huckle gives every Twitter user the power of instant group chat with their followers, and now our new web app allows anyone to chat from the comfort of a full-size keyboard.”
When a Huckle chat is started, a link to the chat is instantly tweeted from the chat creator’s Twitter account, encouraging everyone to send messages, reply to other chatters, and post reactions and photos and GIFs. Anyone who follows you on Twitter can join your chat. However, unlike a conversation conducted via the Twitter platform, the Huckle service gives the chat creator 100 percent control over the conversation, with moderation features including the ability to control content, delete any message or conversation, ban a specific user from participating and close a chat.
Huckle’s users include Jewel and Drew and Jonathan Scott of HGTV’s Property Brothers, as well as Entertainment Weekly, RaeLynn, Broken Bow Records, Lindsay Ell, The Shotgun Seat and more. Huckle already has users in more than 10 countries, including the U.S., Canada, New Zealand, the UK, the Philippines, Brazil, and the Dominican Republic.
“We designed Huckle knowing that public figures want to be able to engage instantaneously and have immediate feedback and participation,” said Stone. “When a celebrity launches a chat on Huckle, they immediately get fans rushing to chat with them, and it’s all right there in an easy-to-navigate format. No sorting through hashtags and retweeting – it’s just like a big group text.”
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