Nielsen Music Mobile App To Track Streams, Social Activity, Sales

Music industry members will be able to view Nielsen Music data using a new mobile app, Nielsen Connect, according to Billboard.

Nielsen Connect tracks streams, radio airplay, social activity and sales data. The mobile version features a listing of top albums, as well as links to more than 90 charts, industry data, and more. Additionally, the Favorites function allows users to save data on an artist in a folder, similar to how a song is saved in a playlist.

The new mobile app is free to download, though the data is available for a fee. A Nielsen Connect subscription is separate from other Nielsen products, such as SoundScan.

“Today’s executives interact with content in a mobile-first way, so it makes perfect sense for Nielsen to bring its trusted insights and sales information to the mobile platform,” said Erin Crawford, general manager for Music, Nielsen Entertainment.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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