Nielsen Music Mobile App To Track Streams, Social Activity, Sales

NielsenMusic industry members will be able to view Nielsen Music data using a new mobile app, Nielsen Connect, according to Billboard.

Nielsen Connect tracks streams, radio airplay, social activity and sales data. The mobile version features a listing of top albums, as well as links to more than 90 charts, industry data, and more. Additionally, the Favorites function allows users to save data on an artist in a folder, similar to how a song is saved in a playlist.

The new mobile app is free to download, though the data is available for a fee. A Nielsen Connect subscription is separate from other Nielsen products, such as SoundScan.

“Today’s executives interact with content in a mobile-first way, so it makes perfect sense for Nielsen to bring its trusted insights and sales information to the mobile platform,” said Erin Crawford, general manager for Music, Nielsen Entertainment.

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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