iHeartMedia has named Zack Massey as Country Content Bureau Chief for its Nashville-based iHeartCountry team, effective immediately. He will report to Dan Shelley, Senior Vice President of Digital Content Strategy for iHeartMedia.
In his newly-created position, Massey will oversee the new Digital Content Bureau for iHeartMedia’s country stations, which will produce content for iHeartCountry.com and iHeartMedia’s more than 140 country radio station websites.
iHeartCountry heavily and uniquely supports country music through major events like the record-setting annual iHeartCountry Festival and original programs like Artists On The Verge, artist integration programs, iHeartCountry album release parties, its Country Music Summit and more.
“Zack has a tremendous passion for country music,” said Rod Phillips, Senior Vice President of Programming and Brand Manager of iHeartCountry. “The iHeartCountry team couldn’t be more excited to have him join us in Nashville to lead our digital and social platforms.”
“Having the opportunity to return to Nashville and help generate country content for our entire iHeartRadio network is my dream job,” said Massey. “iHeartMedia has the best assets of any media and entertainment company in the game, and I look forward to working with the entire iHeartCountry team.”
Massey has 10 years of experience with iHeartMedia, most recently serving as a digital content director in the Phoenix market. He joined the company in 2006 as an online director and sales manager in their Asheville, North Carolina, office. Massey has also served as a general sales manager and digital sales manager for iHeartMedia’s Nashville market.
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