Shawn Pennington Launches Artist Development, Management Company

Shawn Pennington

Shawn Pennington

Music executive Shawn Pennington has formed Pennington Entertainment, a full-service artist development and management company.

Formerly Sr. VP Artist Management at BBR Management, he begins his new venture with over 20 years of experience in touring, management, production and promotion. Pennington Entertainment’s initial clients include Parmalee and Thompson Square. BBR Management assistant Cara Kozulak will be joining Pennington Entertainment, with additional staff to be announced soon.

He joined BBR Management in 2009, and previously worked at Dale Morris & Associates, where he helped develop the careers and brands of Gretchen Wilson, Big & Rich, John Rich, Cowboy Troy, The MuzikMafia, and others.

Though music is his primary focus, Pennington has produced programming for major television networks including NBC, CMT, USA, GAC, and DIRECTV. The former board member of the ACM and The Charley Foundation, in partnership with Thompson Square, has aided in efforts that have raised nearly $500,000 for ChildFund International.

Pennington Entertainment will be based at 2451 Atrium Way, Ste. 1200, Nashville, TN 37214.

Pennington can be reached at (615) 651-6200 and at Kozulak can be reached at


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at

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