Promotions, Hirings In VP Roles At Provident Music Group

providentlogoFranklin, Tennessee-based Provident Music Group has hired Brian Dishon as Vice President of Marketing and Jeff Cruz as Vice President of Promotions for Provident Label Group. Dishon and Cruz will oversee rosters on the Essential Records, Reunion Records and Beach Street Records imprints. Additionally, Provident has appointed Jimmy Wheeler to Vice President of Sales and Distribution.

Dishon returns to Provident after a four-year term as multi-site ministries director for Cross Point Church in Nashville. During his previous employment at Provident, (2007-2012) Dishon led the label group’s promotions team and also served as Vice President of Marketing.

Cruz brings nearly 20 years of broadcast experience to PLG having served as a radio personality and program director for stations including Shine FM in Chicago/Indianapolis/Lansing/NW Indiana, WMHK in Columbia and Z88.3 in Orlando.

Wheeler was formerly the Vice President of Sales for Provident Label Group. Effective immediately, Wheeler will be responsible for leading Provident’s sales and distribution functions for all markets.

Provident has also promoted Roxanne Nichols to Director of Label Operations for Provident Label Group effective immediately. Nichols was previously Associate Director of Marketing for the Label Group.

“I’m excited about the prospect of working closely with such seasoned professionals as Brian and Jeff in the building of a future vision for Provident. They both bring valuable experience and, more importantly, a passion for the artists and music of Provident,” states Dean Diehl, Sr. Vice President for Provident Label Group.

Dishon and Cruz begin their new roles on April 4.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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