• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
    • SIGN UP (FREE!)
  • SUBSCRIBE
  • STORE
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

Promotions, Hirings In VP Roles At Provident Music Group

March 17, 2016/by Jessica Nicholson

providentlogoFranklin, Tennessee-based Provident Music Group has hired Brian Dishon as Vice President of Marketing and Jeff Cruz as Vice President of Promotions for Provident Label Group. Dishon and Cruz will oversee rosters on the Essential Records, Reunion Records and Beach Street Records imprints. Additionally, Provident has appointed Jimmy Wheeler to Vice President of Sales and Distribution.

Dishon returns to Provident after a four-year term as multi-site ministries director for Cross Point Church in Nashville. During his previous employment at Provident, (2007-2012) Dishon led the label group’s promotions team and also served as Vice President of Marketing.

Cruz brings nearly 20 years of broadcast experience to PLG having served as a radio personality and program director for stations including Shine FM in Chicago/Indianapolis/Lansing/NW Indiana, WMHK in Columbia and Z88.3 in Orlando.

Wheeler was formerly the Vice President of Sales for Provident Label Group. Effective immediately, Wheeler will be responsible for leading Provident’s sales and distribution functions for all markets.

Provident has also promoted Roxanne Nichols to Director of Label Operations for Provident Label Group effective immediately. Nichols was previously Associate Director of Marketing for the Label Group.

“I’m excited about the prospect of working closely with such seasoned professionals as Brian and Jeff in the building of a future vision for Provident. They both bring valuable experience and, more importantly, a passion for the artists and music of Provident,” states Dean Diehl, Sr. Vice President for Provident Label Group.

Dishon and Cruz begin their new roles on April 4.

  • Author
  • Recent Posts
Jessica Nicholson
Jessica Nicholson
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.
Jessica Nicholson
Latest posts by Jessica Nicholson (see all)
  • CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
  • Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
  • Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020
Share this entry
  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share by Mail
https://music-row-website-assets.s3.amazonaws.com/wp-content/uploads/2016/03/10165852/providentlogo.jpg 250 300 Jessica Nicholson https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Jessica Nicholson2016-03-17 14:49:042016-03-17 14:49:04Promotions, Hirings In VP Roles At Provident Music Group
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • 2025 ACM Winners Celebrate Wins With Trophies [See Photos] May 12, 2025
  • On The Row: Tanner Adell Steps Into A Bold New Era May 12, 2025
  • BREAKING: The Academy Of Country Music Strikes New Multi-Year Deal With Prime Video May 12, 2025
  • Dillon Carmichael Is ‘Keepin’ Country Alive’ On Latest Album Due In June May 12, 2025
  • Industry Ink: NSAI, The Opry, SiriusXM, Key West Brunch, More May 12, 2025
  • Taylor Phillips Re-Enters Top 15 On MusicRow Top Songwriter Chart May 12, 2025
  • Lee Brice Plots ‘What You Know About That Tour’ May 12, 2025
  • Ashley McBryde Recognized With Doctorate of Music From Alma Mater May 12, 2025
  • Chris Lane Slates New Record For June May 12, 2025
  • The Red Clay Strays Add European Dates To ‘Get Right Tour’ May 12, 2025

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2025 Music Row Enterprises, LLC – All rights reserved.
Website hosted by Nashville web design company, All My Web Needs.
  • Link to Facebook
  • Link to X
  • Link to Instagram
Scroll to top