Pandora Launches Artist-To-Fan Audio Messaging Feature AMPcast

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Pandora has launched AMPcast, a new feature that allows musicians to record and upload audio messages that will directly reach fans between streams of the artist’s music on Pandora.

AMPcast is an extension of Artist Audio Messages, which allowed for studio-created messages. With AMPcast, artists speak the message into a smartphone and assign its placement. The messages are played when a Pandora station streams the artist’s music, though artists can control whether the voice message precedes or follows their track, or it can be used as a pre-roll to the launch of a station based on their music.

The audio messages, which will soon be geo-targeted and demo-targeted, can be accompanied by linkable calls-to-action on the screen such as a local ticket sale, a new single, an album release, or any other information.

However, artists do not control how often the recorded message is inserted. Additionally, Pandora users can opt out of the artist messages.

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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