Viewership Holds Steady For 2016 Grammy Awards

A move to Monday night (Feb. 15) and a switch to airing live across the nation didn’t hurt the viewership for the 2016 Grammy Awards, according to The Hollywood Reporter. That said, it didn’t help, either.

The 58th annual Grammy Awards, which aired on CBS, brought in 25.3 million viewers, and averaged a 16.1 overnight rating in Nielsen’s metered market households. That’s only slightly below last year’s overnight rating of 16.7, though last year’s rating was a six-year low for the Grammy awards viewership.

2016’s telecast averaged an 8.5 rating among adults 18-49.

Still, Nashville fared well during last night’s awards. Among this year’s top Nashville-related winners were Taylor Swift, Chris Stapleton, Meghan Trainor, Little Big Town, Lori McKenna, Hillary Lindsey, and Liz Rose. Meanwhile, Sam Hunt, Carrie Underwood, Swift, and more lit up the stage and red carpet.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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