Starbucks has partnered with streaming service Spotify to offer customers the Starbucks music experience wherever they go. Through a new digital music experience, Starbucks Mobile App customers can discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a Spotify playlist, and listen to Starbucks music on Spotify. The experience is available in Starbucks’ 7500 company-operated stores in the United States, as well as 10 million My Starbucks Rewards loyalty members, and U.S. Spotify users.
Users can also “Love” songs to influence future Starbucks playlists, and share the songs on social networks. Spotify users can also find new playlists from Starbucks as well as Starbucks’ most popular music from the past 20 years on Spotify. These features are accessible on Spotify’s Free and Premium services.
“Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment,” said Howard Schultz, chairman and CEO of Starbucks. “Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.”
The new Starbucks music platform is available to both iPhone and Android users within Starbucks Mobile App.
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