• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

Grammy Awards Ad Campaign Features Carrie Underwood

January 14, 2016/by Jessica Nicholson
Carrie Underwood

Carrie Underwood

The Recording Academy is promoting the 58th Annual Grammy Awards with the advertising campaign “Witness Greatness.” The campaign will include an array of billboards, street advertising, TV spots, and online advertisements featuring Carrie Underwood, alongside Lady Gaga, Kendrick Lamar, Bruno Mars, Sam Smith, and The Weeknd.

The TV commercial titled “Spotlight,” promoting both Super Bowl 50 and the Grammys, features memorable Grammy performances by some of the greatest performers of their generation. A second TV spot, titled “Confetti,” features Mars’ 55th Grammy Awards performance in 2013. Aligned with the overall campaign, the spots (view below) promote the idea that while viewers can’t predict exactly what’s going to happen on the Grammy stage, they will “Witness Greatness.”

The Grammy Awards will take place on Sun., Feb. 15, at Staples Center in Los Angeles. The ceremony will be broadcast live in HDTV and 5.1 surround sound on CBS.

 

  • Author
  • Recent Posts
Jessica Nicholson
Jessica Nicholson
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected].
Jessica Nicholson
Latest posts by Jessica Nicholson (see all)
  • CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
  • Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
  • Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2016/01/Screen-Shot-2016-01-14-at-12.36.56-PM.png 789 1096 Jessica Nicholson https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Jessica Nicholson2016-01-14 12:58:372016-01-14 12:58:37Grammy Awards Ad Campaign Features Carrie Underwood
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • Luke Bryan Wraps 14th Successful ‘Farm Tour’ September 27, 2023
  • Two More Willie Nelson Catalog Classics Get The Vinyl Treatment September 27, 2023
  • Josh Thompson Extends Publishing Deal With MV2 Entertainment September 27, 2023
  • Chris Tomlin Celebrates Unprecedented Career Milestone Of Chart-Topper ‘Holy Forever’ September 27, 2023
  • Country Music Gets A New Awards Show: A Look At The ‘People’s Choice Country Awards’ September 27, 2023
  • Darius Rucker To Perform As Part Of The ‘Recorded Live At Analog’ Series September 27, 2023
  • NSAI Notches Another Epic Nashville Songwriter Awards Show [Recap] September 27, 2023
  • Chuck Aly Named President/COO Of Country Aircheck September 27, 2023
  • Zandi Holup Inks With Big Loud Records September 27, 2023
  • Pilgrimage Music & Culture Festival Sells Out For Second Time In Event History September 27, 2023
  • 2023 Nashville Songwriter Award Winners – Complete List September 27, 2023
  • CMA Makes Expansive Changes To The CMA Touring Awards Honors September 26, 2023
  • Chris Stapleton Confirms 2024 U.K. & Ireland Arena Tour September 26, 2023
  • Make Wake Artists & WME Sign The Castellows September 26, 2023
  • Weekly Register: Zach Bryan Continues To Top The Country Charts September 26, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top