Pandora Hires Former Borman Exec As Lead Country Curator
Rachel Barnhard Whitney
Pandora has tapped Rachel Barnhard Whitney to join the company as Lead Curator-Programmer, Country.
Whitney was most recently was Director, Digital Marketing at Borman Entertainment where she was an advocate on behalf of the Borman roster for new and existing partner programs via a variety of streaming, sales and marketing partners such as iTunes, Spotify, Amazon, Google, and Pandora.
Prior to her work at Borman, she co-founded the digital marketing company Bigdata Marketing. Whitney has an MBA from Vanderbilt University.
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.
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