Pandora Hires Former Borman Exec As Lead Country Curator
Pandora has tapped Rachel Barnhard Whitney to join the company as Lead Curator-Programmer, Country.
Whitney was most recently was Director, Digital Marketing at Borman Entertainment where she was an advocate on behalf of the Borman roster for new and existing partner programs via a variety of streaming, sales and marketing partners such as iTunes, Spotify, Amazon, Google, and Pandora.
Prior to her work at Borman, she co-founded the digital marketing company Bigdata Marketing. Whitney has an MBA from Vanderbilt University.
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