Tom Baldrica Joins Midwest Communications
Radio promotion veteran Tom Baldrica has joined Midwest Communications in the newly created role of Corporate Country Brand Strategist. He will work closely with the Midwest Communications contemporary country stations, their growing stable of DUKE-FM stations, and on-air talent for KTCO/Duluth, Minn., as well as WUSZ/Hibbing, Minn.
Midwest Communications VP, Programming Jeff McCarthy says, “When someone with the talent and experience of Tom Baldrica is available you seize the opportunity. We’re excited to tap into Tom’s knowledge of the music industry to create advantages and ideas for our multiple Country brands. ”
Baldrica adds, “I’m am so excited to be joining Jeff and his talented team of Market Managers and Brand Managers to increase their country footprint—both locally and nationally. Midwest is a dynamic and growing company with a real commitment to country radio and country music, and I can’t wait to get started. We are going to have a lot of fun! This is the perfect next step in my country music career.”
Baldrica was most recently VP, Radio Promotion & Marketing for Show Dog-Universal Records, working with Toby Keith, Josh Thompson and Joel Crouse. Previous career stops include Average Joes Entertainment (President), Sony Music Nashville (VP, Marketing), and BNA Records (VP, National Promotion).
Baldrica can be reached at 615-715-6378 or at tom.baldrica@mwcradio.com
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