MSO To Launch Social Media Division

th-1MSO (Mitch Schneider Organization), a music, culture and lifestyle publicity company with offices in Los Angeles and Nashville, will launch its Social Media Division this October, with services to be provided by San Francisco-based social media expert Michael Brandvold. In addition to MSO’s current and future publicity clients who may elect to hire the Social Media Division as an additional service, the company will welcome artists and projects specifically for social media who are not publicity clients of the firm.

“This year marks the 20th anniversary of MSO–we just want to keep evolving,” says Mitch Schneider, President of MSO. “We became aware of Michael Brandvold via some mutual clientsand we admire the social digital strategies for his clients. We’re all excited about this union and how it will strengthen the profiles of our artists, events and brands.”

“I am excited to be providing the social media services to the Mitch Schneider Organization,” says Brandvold. “MSO’s history stands on its own.”

The social media services provided will include, but aren’t limited to: creating a digital strategy that encompasses social media networks; coordinating with and supporting PR, radio, merchandise/e-commerce, record label and tour promotion efforts; the creation of content strategies and management of social networks; and developing a plan to engage with existing fans and acquiring new fans.


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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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