Black River Entertainment, home to artists including Kelsea Ballerini and Kellie Pickler, has teamed with artist-producer Mark Miller and Casting Crowns lead singer Mark Hall to launch the new Christian imprint M2T Records (Made To Thrive Records), MusicRow has confirmed.
The label’s first signing is 18-year-old Hannah Kerr, daughter of Black River’s CEO Gordon Kerr. Hannah Kerr’s Mark Miller-produced EP will release this fall, followed by a full-length project in early 2016.
The new imprint is distributed by Sony’s Provident Distribution.
Miller, the longtime lead singer for country band Sawyer Brown, also produces Casting Crowns under his own Beach Street label.
The new imprint was first reported by Billboard.
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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]View Author Profile
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