Provident and CNI Ink Partnership Agreement

Provident Distribution has formed a partnership with Nashville-based CNI Distribution.

Through the new agreement, CNI will fulfill orders for Provident, and the full transition of all order fulfillment is slated to be complete by next spring. Provident’s sales, credit, and marketing functions will all still be handled in-house.

“Provident Distribution remains committed to the physical retail environment and to serving the individual needs of artists, songwriters, filmmakers and distributed labels,” states Terry Hemmings, President/CEO of Provident Music Group. “For more than 20 years, our partners have been accustomed to a very high-quality experience thanks to the outstanding work of our distribution center. CNI’s well-established reputation specifically within Christian retail, churches and direct-to-consumer avenues ensures that our tradition of excellence in fulfillment services will continue into this next chapter.”

Provident Distribution’s clients include Provident Label Group, Provident Films, Essential Music Publishing, Gotee Records, StowTown Records, RCA Inspiration, Sony Pictures Home Entertainment, 20th Century Fox, and others.

CNI Distribution is part of Christian Network International, one of the largest independent Christian product fulfillment and distribution companies in the world, and exclusively represents clients Dave Ramsey’s Financial Solutions, Vision Video and Gateway Films, The United Pentecostal Publishing House, Cloud Ten Pictures, Crossroads Entertainment, Prism Music, and more. 

“It is truly a privilege to partner with an organization of the quality and respect of Provident Music Group,” said Ed Clydesdale, CNI’s President & CEO. “We look forward to providing our enhanced services to accompany the great quality of music and entertainment that Provident offers.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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