MTSU Adds Jingle Writing Course to Curriculum

Jerry Kimbrough

MTSU recording industry students will learn the tricks to jingle writing thanks to a new course taught by Jerry Kimbrough. Kimbrough is a top exec at Warner-Chappell Production Music, a special division of the Warner Music Group that creates custom music for TV, movies, and commercials, and has penned jingles for huge clients like Coca-Cola, the Cartoon Network and CBS Sports. His guitar skills have kept him in constant demand for more than two decades as a studio and session musician for artists ranging from Ray Stevens to Point of Grace.

“We wanted to give our student songwriters other opportunities for income streams,” explains program director Odie Blackmon. “This course can give somebody a career or put food on the table while they’re waiting for that big No. 1 hit.”