Taylor Swift has made fashion a focal point of this year’s 1989 Tour, not only with supermodels on stage, but now with plans to sell her wares online in Asia beginning next month.
According to Bloomberg, Swift is teaming up with the second-largest e-commerce company in China, JD.com to offer dresses, sweatshirts, and tops designed especially for Chinese shoppers. The move comes just in time for the world tour’s swing through Shanghai in November.
JD.com is using the Swift connection to expand deeper into the apparel business, as the company is just behind China’s top e-commerce company, Alibaba Group Holding, and is wooing some American brands instead of the knockoff merchandise that is often found in China’s marketplaces. The company is also designing a special area of its site devoted solely to American products.
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