Reviver Adds Promo Team: Gator Michaels, Skip Bishop Tapped

Pictured (L-R): Gator Michaels, David Shaw, Kim Stephens, Amara Hall.

Reviver Records, led by Founder/President/CEO David Ross, is adding a 4-person, in-house promotion team headed up by Gator Michaels, who will be Senior Vice President. Additionally, Skip Bishop‘s consulting firm Studio1Bee will serve as Executive Advisor.

David Shaw has been named National Director of Promotion, Kim Stephens will serve as Regional Southwest/Midwest Promotion, and Amara Hall will be Southeast Regional.

“When I started Reviver Records, my intention all along was to have our own in-house promotion staff,” said Ross. “You take the necessary baby steps to grow the business…slowly and methodically. With the help of others, you get to that point where it becomes necessary to bring on your own people to get you to the next level and beyond. Now, I have my dream team in place, with more to come. My primary focus is to give my artists the shot they so richly deserve for success. Period.”

The Reviver roster includes LOCASH, Blackjack Billy, and Lucas Hoge.

Based in New Jersey, Reviver opened its Nashville operation on December 1, 2014 after launching the Let Us In Nashville and Let Us In Americana projects.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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