Mid-Year Nielsen Report Finds Streaming Up, Sales Down

nielsenNielsen has released its mid-year report for the 6-month period from December 29, 2014 through June 28, 2015.

Key notes include on-demand music streams up 92 percent with Video On-Demand streaming leading the way (+109 percent) and Audio On-Demand Streaming also experiencing significant growth (+74 percent). Those stats are from AOL, Beats, Cricket, Google Play, MediaNet, RDIO, Rhapsody, Slacker, Spotify, Xbox Music, and YouTube/VEVO.

Digital album sales remain virtually flat (-.1-percent) at 53.7 million, whereas digital track sales are down 10.4 percent.

Overall total units are down 4 percent (116.1 million over 120.9 million last year).

Physical CD sales are down 10 percent at 56.6 million, whereas LP/vinyl sales are up 38 percent with Taylor Swift‘s 1989 leading the way with 33,500. The majority of those physical albums are sold non-traditionally (internet, venue, direct-to-consumer) whereas mass merchant and chain stores declined in sales 18.2 percent and 6.8 percent, respectively.

Billboard‘s 2015 mid-year charts, compiled by Nielsen, include Swift and Meghan Trainor at No. 1 and No. 6, respectively for both U.S. album sales and combined sales+TEA+SEA. Interestingly, Swift maintains the top spot even while her on-demand audio streams are 188,000 compared 409 million from Drake‘s No. 2 stats, due to her highly publicized withdrawal from audio streaming sites.

Full report below.

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParker

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