McGeary Named UMG Director of Brand Partnerships

Maranda McGeary

Maranda McGeary has joined Universal Music Group Nashville as Director of Brand Partnerships. McGeary comes to UMG after stints as Head of Music & Brand Relations at Revolution Pictures, Field Marketing Manager at MillerCoors, and also spearheading her own marketing and design agency working with clients like Coca-Cola, Adobe, Verizon Wireless and Toyota.

In her new role, McGeary will help facilitate artist and brand partnerships for the entire UMG Nashville roster.

“As we continue to build compelling artist/brand integrations, I couldn’t be more excited to add Maranda to our team” shares Brad Turcotte, VP, Marketing. “Maranda possesses not only the passion but the valuable skill-set that makes us stronger to further extend our brand relationships.”

“I’m excited to join the high-caliber team and incredible artists at Universal Music Group Nashville,” says McGeary. “This opportunity combines my brand-marketing experience with my passion for music and I look forward to building meaningful campaigns for our artists to further connect with their fans.”

McGeary is a Summa Cum Laude from Boston University with a degree in graphic design. 

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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