Heather McBee Upped At Project Music Vertical

Heather McBee

Heather McBee has been named Program Director for the Project Music Vertical Program. McBee rises to the position from Industry Lead for Project Music’s accelerator program.

In her new position McBee will focus on expanding Project Music from a 14-week accelerator program to a year-round offering for music tech companies. She will also serve as a mentor to entrepreneurs and management teams that participate in the center’s accelerators. Project Music graduated eight startup companies from its program in April, and the companies have already collectively raised over $2 million in private investment. 

“I am excited to have Heather join our team in this expanded role,” said Stuart McWhorter, President and CEO of The Nashville Entrepreneur Center. “Her background and experience in the music industry, along with her earlier success at the Nashville Entrepreneur Center as the Industry Lead for Project Music, significantly enhances our continued support of music-based businesses.”

McBee has 25 years of experience in marketing, sales and operations in the music industry. She served as VP/Marketing & Web Initiatives at Sony Nashville and at Cumulus Media’s America’s Morning Show as Operations Director where she worked until 2014. At Cumulus she helped launch the nationally syndicated program and acted as liaison for record labels and affiliates.

“I am thrilled to see the EC continue to strategically invest by adding a veteran of Heather’s caliber to the staff. She will be an important resource to all project music companies,” said former Sony Music Chairman and EC Master Mentor, Joe Galante.

McBee said, “I’m honored to have the opportunity to continue working with Stuart (McWhorter) and Joe (Galante) to build the EC’s presence in music and music tech. Music-minded entrepreneurs have very unique needs, and this is our chance to build a community to foster more growth and development in one of Nashville’s core business verticals.”

• Author
• Recent Posts

Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

Latest posts by Lorie Hollabaugh (see all)

• Riley Thomas Inks With ONErpm Nashville - June 26, 2026
• Reba Releases Latest In Capsule Collection, ‘Ain’t Gonna Keep It Waitin’ - June 26, 2026
• The Braymores Sign With Red Light Management & ROAM Agency - June 26, 2026