CMT Awards Ratings Hold Steady

The 2015 CMT Music Awards telecast was watched by a cumulative 17 million viewers, who tuned in for the live premiere or one of the subsequent 12 airings, according to the Nielsen ratings. The numbers are on par with the 2014 show and up nearly 10 percent from the 2013 awards telecast.

The telecast was available on more platforms than at any time in CMT history, with streams across all of the network’s digital and social platforms, a simulcast on fellow Viacom networks TV Land and TeenNick, as well as the first-ever radio simulcast across 120 iHeartMedia country music stations.

The awards hashtag #CMTawards trended worldwide on Twitter from the start of the live telecast throughout the show, and the program ranked as the most social telecast of the day with over 18 million impressions, according to Nielsen’s Twitter TV ratings. It also ranked as the second most social non-sports telecast of the week trailing only Game of Thrones. CMT.com also saw double-digit gains for awards show content, with unique visitors up 33 percent from 2014.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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