Canaan Smith and footwear maker Georgia Boot are teaming up this summer and fall in a new social media campaign.
Giveaways, private shows, Georgia Boots, and meet and greets will be awarded throughout Smith’s tour this year in conjunction with the release of his debut Mercury Nashville project, Bronco.
Beginning in July, the Hardworking Hero campaign will invite consumers to submit a picture of nomination via social media and the GeorgiaBoot.com website. Smith will also appear in marketing materials for the company as well as pairing with Georgia Boot partner Clint Bowyer Racing for special promotions and events.
“I’m excited to partner with Georgia Boot because I admire their reach to the heart of America through products people rely on daily,” said Smith. “My goal has always been for those same authentic, everyday people to relate to my music because it is grounded in great storytelling from real-life experiences.”
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