Canaan Smith Seeks ‘Hardworking Heroes’ in Georgia Boot Campaign

Canaan Smith

Canaan Smith and footwear maker Georgia Boot are teaming up this summer and fall in a new social media campaign.

Giveaways, private shows, Georgia Boots, and meet and greets will be awarded throughout Smith’s tour this year in conjunction with the release of his debut Mercury Nashville project, Bronco.

Beginning in July, the Hardworking Hero campaign will invite consumers to submit a picture of nomination via social media and the GeorgiaBoot.com website. Smith will also appear in marketing materials for the company as well as pairing with Georgia Boot partner Clint Bowyer Racing for special promotions and events.

“I’m excited to partner with Georgia Boot because I admire their reach to the heart of America through products people rely on daily,” said Smith. “My goal has always been for those same authentic, everyday people to relate to my music because it is grounded in great storytelling from real-life experiences.”

• Author
• Recent Posts

Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

Latest posts by Lorie Hollabaugh (see all)

• Industry Ink: Warner Records Nashville, Kenny Chesney, Brad Paisley, Jaye King - November 14, 2025
• Country Music Hall of Fame & Museum Celebrates Opening Of ‘Muscle Shoals: Low Rhythm Rising’ Exhibit - November 14, 2025
• Maddox Batson Slates ‘Live Worldwide Tour’ For Early 2026 - November 14, 2025