At an event in Nashville today (April 16), CMT announced it will finance and produce a music video for an artist—a first for the country music and entertainment network.
This endeavor will yield the music video for Chris Janson’s summer anthem, “Buy Me a Boat,” and includes plans to add the video in heavy rotation. The single shot to No. 1 on iTunes’ Country Songs Chart last month after being featured on the nationally syndicated Bobby Bones Show.
“Music discovery and connecting independent artists with fans is one of our core tenants,” said Leslie Fram, SVP of Music Strategy for CMT. “We’re thrilled that Chris’ talents are being recognized and CMT can bring this song to life in a music video.”
Although unsigned and independent, Janson has earned opening slots for Florida Georgia Line, Merle Haggard, Hank Williams Jr., as well as over 60 appearances at the Grand Ole Opry. His prior songwriting credits include Tim McGraw’s “Truck Yeah.”
CMT, a champion of music discovery, also announced last week its first-ever Next Women of Country Tour. Meanwhile, franchises including “CMT Listen Up” and “Live @ CMT” continue to serve as a place where unsigned, indie and emerging acts can connect with new fans.