Trish Townsend, a celebrity stylist whose superstar clients include Blake Shelton and Carrie Underwood, can now add store owner to her resume. Townsend recently opened the boutique men’s clothing and accessories store Townsend Style in Brentwood, just south of Nashville.
Having styled Shelton, Alan Jackson, Vince Gill, and other male celebrities during her career, Townsend saw a need for quality male clothing in Music City. “There is a limited selection for men. They don’t have big sizes here, which is something I wanted to start working on,” Townsend said. “Nashville has a Nordstrom, and there’s a Haymakers & Company, but for young guys that are really into clothes, I want to give them a place to land.”
Townsend Style carries clothing and accessories from a range of designers such as John Varvatos, Ted Baker, Chrome, Age of Wisdom,Edwin Jagger, Nikki Lund, Vincent Peach, Matsuda, Stella McCartney and more.
“I’ve been styling for so long and I’ve styled a lot of bigger guys, but some of these designers I learned about through styling for Carrie Underwood,” Townsend explains. “When I was pulling items for Carrie, I kept pulling pieces that I thought men would love, too. It has a little swagger, an attention to detail, and it’s a good price point.”
Pieces from those designers will be on display during Townsend Style’s grand opening on Thursday, April 9, from noon until 5:30 p.m., in conjunction with Nashville Fashion Week. Los Angeles-based designer Nikki Lund and Nashville-based jewelry designer Vincent Peach will be on hand to showcase their new lines.
Townsend Style not only offers high-end clothing for men, but a little something for their significant others as well. A space Townsend affectionately titled “The Dog House,” is a corner of the store with jewelry, purses and other accessories for women. “My clients know they can come in really quickly and get a great gift for their wife, girlfriend, daughter, friends or family,” says Townsend.
Additional services include made-to-order suiting and closet redesign.
Between special appearances, awards shows, taping episodes of The Voice, and touring, Townsend estimates Shelton goes through at least 100 outfits per year, but has little time to worry about clothing in the midst of a busy schedule.
Townsend realizes that many of her male clients, regardless of celebrity status, have similar needs.
“With women, we have plenty of little black dresses we can style differently each time. It’s the same with guys,” explains Townsend, who counts doctors, attorneys, and other Brentwood locals among the store’s first customers since its soft launch earlier this year. “If men find a shirt they like and that fits, they buy it in every color. Blake likes the line Age of Wisdom, which is great for a guy like him. We buy one set for The Voice and one for me. Clothes shopping is sometimes more of an event for a man, something they do maybe four times a year.”
To that end, Townsend’s clients appreciate the intimate, relaxing vibe of the boutique, and the personalized style guidance they receive. “I think men like the privacy of a place like this. For a lot of men, it’s not cool to care about what you’re wearing. But when they are alone, they open up more and get more serious. Although, we get many women who come in shopping for their husbands, too!
“We don’t sell, we style,” Townsend adds. “That’s a motto for us. As a stylist, when an artist goes down a carpet or to a photo shoot, you are judged by that. That will trickle over into this retail. I won’t let someone leave here in something that isn’t them or doesn’t look good on them. I always encourage clients to try something new and let yourself be complimented.”
Townsend Style is located at 7110 Town Center Way, Brentwood, TN 37027. Regular store hours: Tuesday-Saturday, 11 a.m.-4 p.m. For more, visit townsendstyle.com.
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