‘The Tonight Show Starring Jimmy Fallon’ Lands New Lead Music Booker

Julie Gurovitsch

Julie Gurovitsch

The Tonight Show Starring Jimmy Fallon will soon get a new lead music booker, MusicRow has confirmed. Julie Gurovitsch, coordinating music producer for NBC’s Today, will begin her new role as lead music booker next month.

The Tonight Show role was previously held by Jonathan Cohen, who left last month.

After starting at Today in 2014, Gurovitsch oversaw 24 bookings for Today‘s Toyota Summer Concert series. The program included artists Rascal Flatts, Hunter Hayes, Kenny Chesney, and Lady Antebellum, alongside artists including Mariah Carey, Ariana Grande, Iggy AzaleaCounting Crows, Usher, and more.


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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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