Industry Ink: Rivers Rutherford, paNASH, “When Screens Collide”

Songwriter Rivers Rutherford Added To First and the Worst Lineup

Hit songwriter Rivers Rutherford has been added to the lineup for the First and the Worst event, which will feature some of Nashville’s top songwriters performing the first and worst songs they ever wrote, as well as songs that have become top-selling recordings from superstar artists.

The inaugural First and the Worst event will be held April 1 at 3rd & Lindsley.

The lineup also includes host Peter Cooper, and music from Richard Leigh (“Don’t It Make My Brown Eyes Blue” and “I’ll Get Over You”/Crystal Gayle, “The Greatest Man I Never Knew”/Reba McEntire), Liz Rose (“Tim McGraw,” “Teardrops On My Guitar,” and “You Belong To Me”/Taylor Swift), Phil Barton (“A Woman Like You”/Lee Brice, “She Rides Away”/David Nail, “Yeah Yeah Yeah”/Dustin Lynch), Roxie Dean (“When I Think About Angels”/Jamie O’Neal, “Why They Call It Falling”/Lee Ann Womack), and Wynn Varble (“Waitin’ On A Woman”/Brad Paisley, “Have You Forgotten”/Darryl Worley, and “I’m A Little More Country Than That”/Easton Corbin).

Stylist Lori Bumgarner’s Image Consulting Business Undergoes Name Change

paNASH Style, owned by stylist Lori Bumgarner, has recently shortened its name to “paNASH” in order to better reflect the variety of image consulting services they provide to the music industry. Their image consulting services are designed to integrate an act’s brand with their overall presentation, including their look (onstage, in photos, etc.) and their presentation in media interviews. While the name has changed, the paNASH web address remains the same (www.paNASHstyle.com) and features a new design and new service plans for both signed and unsigned artists, including brand and image integration, media coaching, wardrobe styling, and more. 

Study: Millennials’ Media Viewing Habits

In a new study, “When Screens Collide: Viewer Behavior in Multi-Screen Environments,” which was released on March 11, Nielsen Holdings N.V. and advertising technology provider YuMe Inc. asked 200 participants to engage with any of their devices (TV, smartphone or tablet) for 20 minutes as if they were at home. They found that while watching TV, those under 35 multitasked more than those over 35, and they used other devices 33% more often.

Ninety-two percent of millennials surveyed used a smartphone or tablet while watching TV, and 47 percent used those devices to access content related to what they were watching on TV. The shift in attention from TV to other devices typically happened within the first few minutes of the experiment. “When millennials had a tablet and a TV in use, about 75 percent of their attention was on the TV. If they were using a tablet and a smartphone, we found that attention was evenly divided between the two,” says Paul Neto, director of research at YuMe.

Additionally, the survey found that millennials paid more attention to ads on digital devices than to ads shown on television. Out of 100 ads shown on each device, participants viewed 93 of the ads shown on a tablet, 71 of the ads shown on a laptop and 30 ads shown on a TV.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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