Artist Updates: Branding Partnerships For Willie Nelson, LOCASH

LOCASH To Release Signature Wine Line

Reviver Records band LOCASH is making their love of wine official, with the arrival of their signature wine line, Shipwrecked. The band partnered with Stonum Vineyards, Inc. (Lodi, Calif.), and will released five wines under the Shipwrecked label in 2015-2017, including a Sauvignon Blanc, which is now available, a Cabernet blend, Chardonnay, old vine Zinfandel and Syrah.

“We have always been huge wine guys,” said LOCASH’s Preston Brust. “A good bottle of wine is like a good song – its various ‘notes’ and aromas take your mind and senses to new depths. It’s a creative experience. I think that’s why we like it so much.”

In 2014, around the time they signed their new record deal with Reviver Records, the duo met Jonathan Ozor, who along with his cousin, artisan winemaker Michael Stonum, owns and operates Stonum Vineyards, Incorporated.

Willie Nelson To Launch Fine Marijuana Brand

Willie Nelson

Willie Nelson will soon open his new business venture, Willie’s Reserve, his own brand of fine quality marijuana.

According to an interview with The Daily Beast, the plan includes the opening of stores in states where marijuana is legal over the course of the next year. The plan also includes offering branded bongs. Michael Bowman, spokesperson for the fledgling brand, said Willie’s Reserve would be about meeting quality standards. “Let’s just call it the anti-Walmart model. Personally, internally, that’s what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing.”

Jason Aldean To Honor Local Breast Cancer Survivors On Burn It Down 2015 Tour

Jason Aldean

Jason Aldean will honor a breast cancer survivor and a guest at each stop on his Burn It Down 2015 Tour, which launched last month. As he’s done on previous tours, Aldean will set aside a portion of ticket sales from his Burn It Down 2015 Tour to support breast cancer programs by a Susan G. Komen local affiliate. This year, Aldean will donate concert proceeds to Komen’s South Florida affiliate, supporting breast cancer programs in the West Palm Beach area.

Additionally, Aldean announced his 10th annual Concert for the Cure will be held during his tour stop at Coral Sky Amphitheater in West Palm Beach, Fla., on Oct. 24.

In honor of his friend Melissa who died of breast cancer, Aldean has supported the work of local Komen programs for more than 10 years.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected].

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