SoundExchange Adds Two to VP Roles

Eilsen and Petersen

Mark Eisenberg and Jacqueline Petersen

SoundExchange has expanded its executive team with the addition of Mark Eisenberg as Sr. VP, Strategic Initiatives, and Jacqueline Peterson as Sr. VP, Communications.

Eisenberg previously served as Global Head of Content Acquisition and Strategy for MixRadio. Prior to his work at MixRadio, he spent more than 15 years as Executive Vice President and Head of Business & Legal Affairs for the Global Division Business Group at Sony Music Entertainment.

Peterson transitioned to SoundExchange from a role as Sr. VP of Corporate Communications at Live Nation Entertainment. She previously worked as Strategic External Communications Director for Caesars Entertainment Corporation. In her role at SoundExchange, Peterson will lead the company’s internal and external communications, marketing, and public relations efforts.

“I’m extremely excited to welcome Mark Eisenberg and Jacqueline Peterson to our team. Their collective experience in the music industry is immeasurable. Both have proven track records of strategic leadership and helping the industry succeed,” said SoundExchange President and CEO Michael Huppe. “SoundExchange is only as good as the people who work for it and we pride ourselves on attracting the best talent. With these new additions, our team is stronger than ever and poised to achieve even greater success in 2015. Their knowledge and experience of the music industry will be invaluable to SoundExchange and we are thrilled to have them join our organization.”

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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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