Hirings and Promotions: Goldenvoice, New Heartland Group

Goldenvoice, producers of the Coachella Valley Music & Arts Festival and Stagecoach Country Music Festival, have promoted Stacy Vee to Festival Talent Buyer, where she will oversee all booking and talent buying for both Stagecoach Country Music Festival in Indio, Calif., and Big Barrel Country Music Festival in Dover, Del.

“It is exciting to see this happen for Stacy,” said Paul Tollett, President and CEO of Goldenvoice. “Her appreciation for all the different types of country music, combined with the relationships she’s established in Nashville, made this role a natural fit for her.”

Vee will continue to support Tollett on day-to-day activities related to booking all other festival talent buying opportunities and managing the experience of agents, managers and musicians that do business with Goldenvoice.

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New Heartland Group, a branding agency in Brentwood, Tenn., has added Jordan Harrison as Account Executive, and Kelly Dean as Account Coordinator.

Harrison joins from Girlilla Marketing, where Jordan was a Sr. Account Manager. Dean joins New Heartland Group as a recent graduate of Lipscomb University.

New Heartland Group’s recent branded entertainment partnerships include Blake Shelton with Pizza Hut, and Dierks Bentley with Mountain Dew.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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