Cracker Barrel Old Country Store® and the Academy of Country Music announced today “The Cracker Barrel Old Country Store Country Checkers Challenge” leading up to the 50th Annual Academy of Country Music Awards LIVE on CBS on Sunday, April 19, from AT&T Stadium in Arlington, Texas.
On Saturday, April 18, country music artists and team captains Kellie Pickler and Thomas Rhett will direct their opposing teams to battle it out on Cracker Barrel’s giant checkerboard. The games will take place at the 2015 ACM Party for a Cause Festival: 50 Years of Music & Memories at Globe Life Park in Arlington, Texas, leading up to the 50th ACM Awards.
Through a $35,000 donation from Cracker Barrel, ACM Lifting Lives® will donate $25,000 to the winning team’s charity and $10,000 to the losing team’s charity. Pickler, a USO tour vet, has selected the USO and Rhett has selected DAV as the benefiting charities. SiriusXM “The Highway” Satellite Radio personality Storme Warren will host the event.
“Music is as important to our country spirit as a home cooked meal,” said Chris Ciavarra, senior vice president of marketing for Cracker Barrel Old Country Store. “That’s why Cracker Barrel has partnered with the Academy of Country Music to celebrate their 50th Anniversary. We are excited about offering our fans everywhere an opportunity to connect with Cracker Barrel and the Academy by hosting both an online checkers tournament and an on-site celebrity game.”
Six Grand Prize Winners from the online Cracker Barrel Old Country Store Country Checkers Challenge (which begins today), two participants selected by Cracker Barrel at a later date, 12 country music artists to be revealed later, a representative from the USO, a representative from DAV, and the two spouses of the team captains will be divided equally to create the two opposing teams. Each team member will be a “human playing checkers piece” and will follow directions given by the team captains.
Beginning today (Feb. 2), fans can enter “The Cracker Barrel Old Country Store Country Checkers Challenge” sweepstakes game at crackerbarrel.com. The game will continue until March 23 when six Grand Prize Winners will be crowned. The six Grand Prize Winners will each win a trip for two to the ACM Awards at AT&T Stadium outside Dallas and a spot on the checkerboard to play in the ultimate Cracker Barrel Old Country Store Country Checkers Challenge with team captains Pickler and Rhett. All rules and regulations can be found at CrackerBarrel.com.
Additional details, including the names of the country music artists participating in the checkers game at ACM’s festival, will be revealed soon.
Special ACM retail merchandise will be available for sale at Cracker Barrel Old Country Store® locations beginning Feb. 2. The merchandise will include limited edition ACM 50th t-shirts and hats. Also included is This is Country: A Backstage Pass to the Academy of Country Music Awards, the Academy’s first-ever commemorative hardcover book, written by ACM executive Lisa Lee.
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