ZBB's Southern Ground Artists Teams with BMLG, Republic Records and John Varvatos Records

John Varvatos Records, Big Machine Label Group, and Republic Records proudly announce a new strategic partnership with Zac Brown Band and Brown’s own Southern Ground Artists. This historic announcement marks the first joint venture between the collection of companies and the debut artist and release for John Varvatos Records in their recently launched partnership with Republic Records.

John Varvatos Records founder and president John Varvatos and Big Machine Label Group founder and president Scott Borchetta made the announcement today along with Southern Ground Artists founder Zac Brown and Republic Records founder and CEO Monte Lipman

“Southern Ground Artists together with John Varvatos Records, Big Machine Label Group, and Republic Records is the dream team for Zac Brown Band’s evolution,” said Zac Brown. “We’re excited to reach new music fans worldwide.”

Varvatos comments, “I’ve been a huge fan of Zac’s for many years and have followed his much-deserved ascension to a stadium artist. We came together through a vision of collaboration and a love of music. I’m excited to break the rules and barriers alongside him.”

Borchetta, President & CEO/Big Machine Label Group added, “There are those moments when our best artists hit a global stride and a deeper sense of engagement that speaks a clearer musical language. With the combination of all these forces coming together now as the Zac Brown Band moves into the next phase of their career with incredible ambition, there literally is no ceiling as to what can be accomplished.”

Republic Records co-founder and C.E.O. Lipman added, “When Charlie Walk first introduced the idea of creating a venture with John Varvatos and Republic Records, I never imagined our first initiative would create a super alliance with future hall of famers Zac Brown Band and Nashville’s hottest executive Scott Borchetta. The entrepreneurial spirit of each camp including Zac’s own Southern Ground Artists, has created a pool of resources that can only be described as extraordinary. In a quest to make history together, it’s an honor and privilege to work with the Zac Brown Band and ROAR in this unique arrangement.”

Zac Brown Band and Southern Ground Artists will now work directly with Big Machine Label Group for distribution and marketing while Southern Ground Artists in-house promotion team, lead by Chuck Swaney and Mara Sidweber, will continue to service radio. Zac Brown Band continues to be represented by ROAR, CAA, Shore Fire Media and Girlilla Marketing.

Zac Brown Band are currently in the studio working on what will be their fourth full-length studio album. The record will hit shelves in 2015 and mark the first release ever on the Big Machine Label Group moniker.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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