Full-service record label Willing Nashville has launched, with Angela Borchetta White serving as President & CEO. Willing Entertainment partners with White House Promotion & Marketing’s Borchetta White to form the US imprint.
Marketing and artist development will be led by Dayna Laverick, while artist management and music publishing will be overseen by Jeffrey R.W. Rath, who will serve as Chairman and General Counsel for the label.
2013 CCMA Rising Star winner Bobby Wills has been signed as the first artist to the imprint. The label will promote his current LP Crazy Enough.
“Jeff sent me a copy of Crazy Enough last summer and it was one of the best collections of songs by a new artist that I’d heard in a while,” says Borchetta White. “Bobby has an exciting sound and the production of this album convinced me that this was an artist and a project that US Radio needed to hear and would be ready to embrace. Jeff has a clear vision for this project which is what intrigued and convinced me to accept the charge of introducing Willing to the U.S. and ensuring everybody has the chance to hear our music. Bobby Wills is a talented singer, songwriter and live performer and I’m excited for us to be partnering together!”
Willing Nashville will produce and record with its production partners in Nashville, Calgary, Toronto, Vancouver, Los Angeles and Muscle Shoals. The company will have offices in Nashville, Atlanta and Calgary.
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