Google is enabling artists and venues (via web developers) to expand ticket search results in four ways. The search engine announced yesterday (Jan. 15) an expansion of its schema.org plan from last year, helping Google search results list more precise concert events.
Now, Google will display expanded info (on-sale information, availability, direct link to preferred ticketing site), if artists use markup links on official websites. If events are ticketed by a primary ticketer whose website provides markup (Ticketmaster, Ticketfly, AXS, etc.), you don’t have to do anything, Google will read the ticketer’s markup and apply it toward your venue’s event listings.
If your website does not support markup or you don’t list events, artists an use delegation markup to instruct Google to source the information from another website.
Comedians are now also included in the upgrades, in addition to individual venues (fairs, theaters, libraries, etc.) that now have the opportunity to list in Google’s search.
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