Bonnaroo’s promoters are letting fans in on the process of announcing the festival’s 2015 artist lineup.
Promoters are testing a “megathon” event, which allows fans to discover the artists on the lineup early, and help spread the word.
Those interested in learning more about the lineup can call 1-844-ROO-2015 on Tuesday, Jan. 13 from 6 p.m. through 9 p.m. One artist will be revealed to the caller, who must then share the news on their social media page (Instagram, Twitter or Vine), along with the hashtag #bonnaroo.
Afterward, the caller can visit the Bonnaroo website, where the full lineup will be unlocked. Fans can then spread the word of the full lineup. Bonnaroo’s promoters will also reveal the lineup via more traditional routes at a later time.
Bonnaroo 2015 will take place in Manchester, Tenn.’s Great Stage Park. Last year’s lineup welcomed Elton John, Jack White, and Skrillex, among numerous other performers.
The Bonnaroo 2015 Megathon lineup announcement video can be seen below.
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