Carrie Underwood To Launch Fitness Lifestyle Apparel Brand

Carrie Underwood has partnered with Dick’s Sporting Goods to launch Calia by Carrie Underwood, a fitness lifestyle apparel brand. The line will be sold exclusively at Dick’s Sporting Goods stores nationwide and online, beginning March 5, 2015.
“It has been such a rewarding experience working with DICK’S Sporting Goods on all aspects of the design process for CALIA, from choosing fabrics to making sure the look, feel and fit is right for active women,” said Underwood. “The inspiration for this line came from my desire to have clothes that seamlessly take me from workouts, to errands, to rehearsals and beyond. As someone who is passionate about health and fitness, I’m excited to offer women a wardrobe that will move with them and encourage them to stay the path of leading an active lifestyle.”
“We are proud to be working with Carrie on this exciting new line,” said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “From the very beginning of our partnership, we aligned with Carrie around a vision to provide fitness apparel and accessories that are as versatile as they are functional. The result is a collection that will truly fit the incredibly busy lives of active women.”
Customers can visit caliastudio.com to sign up for more information on the collection.