Big Machine's Scott Borchetta Joining 'American Idol' As Mentor

 

Scott Borchetta, President and CEO of the Big Machine Label Group, has joined American Idol XIV as mentor. Big Machine Records will partner with 19 Entertainment and Universal Music Group to oversee the launch of the season 14 winner’s recording career. The winner will join Borchetta’s label roster of superstar talent, including Taylor Swift, Reba, Tim McGraw, and Florida Georgia Line.
The mentor role has been expanded to allow Borchetta to give mentorship through the live shows to the final winner’s round and beyond. Borchetta joined American Idol during Hollywood Week, and watched performances in advance to offer his expertise to contestants as they progressed in the competition.
“There’s only one reason I’m doing this: American Idol has proven again and again that it can launch superstars. I believe that working with these young artists the same way we work with new artists at the Big Machine Label Group will help the next American Idol be as prepared as possible to continue the tradition of creating new superstars,” said Borchetta. “The entire label group will be invested and we look forward to bringing our energy, focus and know-how to help develop this young talent at the highest levels.”
“This season Jennifer, Keith and Harry have found some truly talented singers, and the addition of Scott’s expertise in how to develop an artist gives our contestants a unique shot at success,” said Trish Kinane, President of Entertainment, Fremantle Media North America and executive producer, American Idol. “It’s been terrific to see Scott’s enthusiasm as he watched each of the performances at Hollywood Week and we can’t wait for America to see our hopefuls transform into superstars.”
American Idol XIV launches with a two-night, three-hour premiere event on Wednesday, Jan. 7 and Thursday, Jan. 8.