SoundCloud Partners With Warner Music Group
User-created audio streaming platform SoundCloud has entered into a licensing deal with Warner Music Group. The label group will partner with SoundCloud in conjunction with the ad-supported program “On SoundCloud,” which was introduced in August. The partnership also includes involvement with the paid subscription streaming service that will begin in 2015.
“We’re thrilled that Warner Music Group will be the first major label to join our new creator partner program,” said Alexander Ljung, SoundCloud’s founder & CEO. “We expect to generate significant revenue for Warner and its artists in the months and years ahead as we roll out an ad-supported offering and subscription service that delivers real value to the industry.”
“SoundCloud is a distinctly artist-driven service, with a highly engaged global fan community at its heart,” Jonathan Dworkin, EVP, Digital Strategy & Business Development, WMG, added. “This deal will enable SoundCloud to further develop its product as well as its massive user base, and will deliver multi-tiered monetization while preserving the elements that have made the service so popular. It’s a win for artists, for rights-holders and for consumers.”
The Warner Music Group includes labels Asylum, Atlantic, Big Beat, East West, Elektra, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros., Warner Classics, Warner Music Nashville, and Word, as well as publishers Warner/Chappell Music.
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