Nashville Music Hotspots Included in Top 100 “Most Buzzed About” Venues

Photo courtesy Eventbrite

Photo courtesy Eventbrite

Several Nashville venues are among the “most buzzed about” venues. Eventbrite and Mashworks gathered 12.5 million social media conversations across Twitter, Facebook, blogs and forums for more than 600 venues, from Aug. 1, 2013, through July 31, 2014.

Nashville’s Grand Ole Opry ranked as the 11th most talked about U.S. venue on social media, just behind NYC’s Pacha. The list’s Top 10 was primarily filled with EDM-related music clubs.

Other Nashville venues making the Top 100 include the Ryman Auditorium (No. 52 on the list), CMA Theatre (No. 59), and Mercy Lounge (No. 79).

Forty-three percent of the conversations surrounding these venues came from millennials, aged 18 to 34.

Other findings from the research:

* Millennials tend to talk about their experiences on the weekends and on Mondays. More than half of the venue conversations occurred on Fridays, Saturdays and Sundays. Monday was the third most-popular day of the week for social media postings, with millennials talking about their weekend experiences.

* Posts from millennials include a picture, video or link 30 percent of the time. Millennials are most likely to include a picture, video, or link when engaging in conversation about fashion, events, and artists.

* Image and status were primary concerns in 34 percent of the conversations. Nineteen percent of posts centered on portraying a party lifestyle, while 15 percent of the conversations centered on fashion.

 

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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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